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學(xué)員提問不理解題目答案及題意求解 老師詳細解釋Marketing、Purchasing、HRM定義 統(tǒng)計社會階層人口信息屬于市場細分應(yīng)選Marketing職能

For what function in an organisation would demographic information about social class most relevant?

A.human resources

B.marketing

C.purchasing

我選的是A，答案是B。為什么人口統(tǒng)計信息與市場有關(guān)和人力資源和購買沒關(guān)？

PESTEL 2023-11-13 11:18:20

問題來源：

 

Part A The business organization，its stakeholders and the external environment

Chapter 2 The Business Environment

Contents

1. PESTEL (? ? ?)

2. Five forces 波特五力模型 (?)

3. Value chain 價值鏈分析 (?)

4. SWOT (?)

u Tested in section  A, 2-6’

Introduction

1. PESTEL (? ? ?)

①   Political 政治

②   Economic 經(jīng)濟

③   Social and demographic 社會和人口 (? ?)

④   Technology 技術(shù)

⑤   Environment 環(huán)境

⑥  Legal 法律 (? ? ?)

1.1 Political 政治

Political instability 政局不穩(wěn)定 is a cause of risk.

1.1.1 The impact of government（政府影響企業(yè)）

1.1.2 Influencing government（企業(yè)影響政府）


1.1.1 The impact of government（政府影響企業(yè)）

Impact

Example

Capacity expansion 產(chǎn)能擴張

Capital allowances 資本減免、Incentives 獎勵

Demand

Government à major customer

Emerging industries 新興產(chǎn)業(yè)

Promoted 促進 or damaged 限制

Entry barriers 進入壁壘

Restricting investment、

Quotas 進口配額、Tariffs 關(guān)稅

Competition

Purchasing decisions

1.1.2 Influencing government（企業(yè)影響政府）

3 Ways（記憶）

Influences on government policies

Employ lobbyist 雇傭說客

Employ lobbyists to put their case to
individual ministers 部長 or civil servants

公務(wù)員

NED

授予非執(zhí)行董事

Give MPs 國會議員 non-executive directorships in the hope that the MP will take an interest in all legislation that affects them

Influence public
opinion

影響輿論

Try to influence public opinion, hence the
legislative agenda by advertising

查看完整問題

李老師

2023-11-13 18:16:29 1055人瀏覽

哈嘍！努力學(xué)習(xí)的小天使：

Marketing is ‘the management process which identifies, anticipates and satisfies customer needs profitably’

Purchasing is ‘the acquisition of material resources and business services for use by the organization’.

Human resource management (HRM) is the process of evaluating an organization's human resource needs, finding people to fill those needs, and getting the best work from each employee by providing the right incentives and job environment.

統(tǒng)計社會階層人口信息屬于是Market segmentation 市場細分，是為了進行市場營銷，所以應(yīng)該選擇組織的Marketing職能。

（答疑僅針對課程和BPP練習(xí)冊疑問進行解答哈）

每個努力學(xué)習(xí)的小天使都會有收獲的，加油！
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