BCG matrix(BCG矩陣)是什么_2022年ACCA考試APM知識點
人生，就像坐地鐵，開始總是滿滿的，帶著希望前行，每一站都有得失，但收獲的總比失去的多。困難，就像隧道一開進去就不能調(diào)頭，堅持下去，陽光就在前方。今天東奧小編為大家整理了ACCA考試APM科目知識點，讓我們從基礎(chǔ)出發(fā)，快快學(xué)起來吧。
【內(nèi)容導(dǎo)航】
BCG matrix-BCG矩陣
【知識點】
BCG matrix-BCG矩陣
BCG matrix-BCG矩陣
(a) Stars
These are products or services with a high share of a high growth market.
In the short term, they require expenditure in excess of cash generated to maintain relative market position.
However, they promise high returns in the future.
(b) A question mark
This is a product in a high growth market, but holding a relatively low market share.
Considerable expenditure may be required to turn a problem child into a rising star, consequently they tend to be poor cash generators and show a negative cash flow.
(c) Cash cows
These products/services hold a high share of a low growth, mature market.
They generate more cash than they incur, and finance growth of rising stars and question marks/problem children.
(d) A dog
This is a product with a low share of a low growth market.
Unless the trend can be reversed, they should be allowed to die off.
這世界上，從來不會無路可走。努力的人，披荊斬棘，傷痕累累也會艱難地走過去。以上就是東奧小編為大家整理的APM科目考試知識點了，距離9月份ACCA考試時間已經(jīng)越來越近，大家一定要合理安排好自己的備考時間，制定好學(xué)習(xí)計劃，爭取順利上岸。
注：以上來自李亞婷老師基礎(chǔ)精講班第4講
(本文為東奧會計在線原創(chuàng)文章，僅供考生學(xué)習(xí)使用，禁止任何形式的轉(zhuǎn)載)
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